Another idea is a percent for art added to Billboards! See how Toronto was successful using this measure to fund public art here:
TORONTO BILLBOARD
"Billboards are one of the only forms of advertising where the viewer is not compensated for their attention with educational or enjoyable content. Boasting strong long-term profits and growth the outdoor advertising industry has no such built-in responsibility to the public as people do not have a choice but to view the messages."
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